DITCH

THE JUNK

KEEP THE

JOY!

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Buzz Me for the Candy Drop!

OUR PROMISE

REAL INGREDIENTS

We believe in keeping it real with our ingredients, no strange chemicals, no unpronounceable fillers, just pure, natural, and wholesome goodness you can trust.

RADICAL HONESTY

We keep things simple and transparent no fine print, no tricks, no hidden ingredients. Just real, clear communication you can always trust.

SNACKS FOR ALL

Our snacks are made for everyone vegan, gluten-free, low sugar, and allergen-friendly delicious options that fit every lifestyle without compromise or worry.

FAMILIAR FAVES

Your favorite candies reimagined, same nostalgic taste you love, but made with better ingredients, less junk, and a cleaner recipe you can feel good about.

FAMILIAR FAVES

Your favorite candies reimagined same nostalgic taste you love, but made with better ingredients, less junk, and a cleaner recipe you can feel good about.

SNACKS FOR ALL

Our snacks are made for everyone vegan, gluten-free, low sugar, and allergen-friendly delicious options that fit every lifestyle without compromise or worry.

RADICAL HONESTY

We keep things simple and transparent no fine print, no tricks, no hidden ingredients. Just real, clear communication you can always trust.

REAL INGREDIENTS

We believe in keeping it real with our ingredients—no strange chemicals, no unpronounceable fillers, just pure, natural, and wholesome goodness you can trust every time.

meet the flavor squad!

PEACH PLEASE

LEMON ZING

APPLE SNAP

RASPBERRY REBEL

90% LESS SUGAR 100% TASTY

FIBER RICH

PLANT BASED

NO SUGAR
ALCOHOLS

NOTHING
ARTIFICIAL

ALLERGEN FREE

NO ADDED SUGAR

NO ADDED SUGAR

NOTHING ARTIFICIAL

PLANT BASED

FIBER RICH

No Sugar Alcohols

Allergen-Free

Our Story

When our founder Malin set out to help her son’s digestion, giving up sugar was a no-brainer - but giving up candy? Not a chance.



The real challenge came when she tried to find a sweet that was actually good for him. Everything on the shelf was either packed with sugar or loaded with artificial sweeteners, sketchy ingredients, and overhyped claims. So she set out to create one that’s actually good for you.

Learn More

The Buzz around our bears

"Finally something that kills my cravings without killing my diet."

DAN

“Being vegan has always meant skipping gummies - until now. I already know it's going to be my go-to sweet fix for those afternoon cravings!”

NADINE

“I tried Kind Candy and now I can't wait for it launch. It's so yummy I want to eat it every day, and my mum’s actually okay with it!”

NIELS

"I gave up candy years ago for my diet. KindCandy's bringing it back - and it tastes amazing. I'm so excited to enjoy candy again!"

EMILY

"Sweet, chewy, and packed with fiber - KindCandy totally surprised me. It tastes like a treat but actually feels good to eat."

CECILE

"The kids are hooked, and I'm thrilled they're getting fiber without even knowing it. Easiest yes ever!"

KRISTY

Curious about our bears?

What makes KindCandy different from regular gummy bears?
Are they really good for you… or just “less bad”?
Can kids eat them?
Do they taste like “healthy candy”?

KINDCANDY ON INSTAGRAM

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Beautiful sunset over the mountains. Nature never fails to amaze us!
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Beautiful sunset over the mountains. Nature never fails to amaze us!
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Beautiful sunset over the mountains. Nature never fails to amaze us!
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Beautiful sunset over the mountains. Nature never fails to amaze us!