It all started with a gut feeling -literally. I was deep in research mode, trying to help my son with his digestive issues. Cutting out sugar seemed like the right move - but convincing him to give up candy? That was a whole different battle.

What surprised me was the lack of better options. Most candies were still packed with sugar, and the so-called “healthier” ones? Often filled with additives, sugar alcohols, and claims that didn’t really hold up. So, I decided to try making my own.

After months of testing (and lots of sticky kitchen messes), I teamed up with some amazing chefs and food scientists to get it just right - something sweet, simple, and actually kind to your body. KindCandy is the result of that journey, and I truly hope it brings a little joy (and a lot less junk) to your day.

With love,
Malin
Founder & Chief Candy Optimist